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Berikut ini adalah versi HTML dari file https://www.epa.gov/sites/production/files/2014-03/documents/social-media.pdf. G o o g l e membuat versi HTML dari dokumen tersebut secara otomatis pada saat menelusuri web. Page 1 Introduction to Social Media Page 2 • Overview of Web 2.0 and social media tools • How EPA and other agencies are using these tools • Agency and government- wide policies governing use of tools • Case studies Today’s Discussion Page 3 Page 4 Web 2.0 • Second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and social networking. • Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. • For a more detailed history on the evolution of the web http://www.youtube.com/watch?v=6gmP4nk0EOE Page 5 • Content, Conversation, Communication • User-Generated Content • Users Want to: • Create and Co-Create Content • Edit Content • Rate Content • Comment on Content • Discuss Content • Tag and Organize Content • Mash Content with other Content • Personalize Content • Share Content Web 2.0 Page 6 Why should you care? • There are over 100 million worldwide views per day on YouTube • There are more Facebook users (350 million) than there are U.S. residents (309 million) • Twitter will process about 10 billion "tweets" this year • Fastest-growing Facebook segment: ages 35-54 • “Force multiplier” through sharing • The way business is being done Page 7 Nearly 3 in 4 people participate in at least one online community or social network. Facebook (58%) Youtube (31%) Myspace (24%) Twitter (15%) Groups (12%) LinkedIn (9%) Forums (9%) Blog (7%) Flicker (6%) Yelp (2%) FourSquare (2%) Source: Red Cross Why should you care? Page 8 The majority (82 percent) participates in social media at least once a week, with nearly half participating every day or nearly every day. • Every day or almost every day (48%) • A few times a week (25%) • Once a week (9%) • A few times a month (10%) • Less than once a month (8%) Source: Red Cross Why should you care? Page 9 One in six (16%) have used social media to get information about an emergency • TV news (63%) • Local radio (44%) • Online news (37%) • Facebook (14%) •Local gov website (12%) • Disaster agency website (10%) • Mobile apps (7%) • Twitter (6%) • Text alerts from local government (6%) • Flickr (2%) Source: Red Cross Why should you care? Page 10 During an emergency, nearly half would use social media to let loved ones know they are safe. • Definitely would (28%) • Probably would (21%) • Might or might not (22%) • Probably would not (13%) • Definitely would not (16%) Source: Red Cross Why should you care? Page 11 Some words of advice • These are tools, not answers—and there is no silver bullet. • Crawl, walk, run! • Consult with people who’ve done it first. • Get permission. • Don’t expect to change the world. Page 12 • It’s where people are • Expand reach to new and diverse audiences…and have those audiences REACH US • Facilitate interactive communication & community • Put human face on government • Reduce duplication • Save time and money • Leverage unique characteristics of emerging channels Why are governments using social media? Page 13 • Social Networking Sites (i.e. Facebook) • Micro-blogging (i.e. Twitter) • Video Sharing (i.e. Youtube) • Photo Sharing (i.e. Flickr) • Blogs • Podcasts and Vodcasts •Wikis • Social Bookmarking Sites • Widgets • Virtual Worlds • Social Media Releases • RSS Feeds What are the tools we’re using? Page 14 What does EPA use? • Facebook, YouTube, Twitter, Flickr, Dipity, and more • Learn more about EPA’s social media activities at http://www.epa.gov/epahome/socialmedia.html Page 15 • Connecting people globally -- most include personal profiles, find friends, and communities • Facebook and Myspace are the most widely used in the U.S. • LinkedIn popular for professional networking Social Networking Page 16 • www.facebook.com • Started in 2003 by Harvard student • A platform to share announcements, requests for feedback, questions, and links with an interested community that also gives people a place to share information with each other • Person-based, groups, or page-based accounts • Average user spends almost 1 hour per day on Facebook Social Networking Page 17 • National page • Administrator Lisa P. Jackson • EPA Clean Air Markets • EPA Design for the Environment • EPA Federal Advisory Committees • EPA Water Is Worth It • Gowanus Canal, NY group • Indoor airPLUS • Pick 5 for the Environment • Pompton Lakes, NJ group • Region 2: NY, NJ, Puerto Rico, Virgin Islands • Region 6: AR, LA, NM, OK, TX • Region 9: CA, AZ, NV, HI, Pacific • Region 10: AK, ID, OR, WA and 271 tribes • Spanish • US-Mexico Border Waste Forum • WaterSense = More than 40,000 people! (All of whom have taken the time to indicate they want to hear what we have to say.) EPA Example Use of Facebook Page 18 Page 19 For more help • http://www.facebook.com/help • 10 Part Video Series – http://www.butterscotch.com/tutorial/How-To- Sign-Up-For-A-Facebook-Profile • YouTube videos – http://www.youtube.com/watch?v=QCVi0- 50Vmo&feature=related Page 20 • A form of blogging that allows users to post very brief, simple text updates (text message size) • Twitter! • Reach new audiences • Real time reporting • Emergencies Micro-blogging Page 21 • Emergency updates (fires, earthquakes, floods..) • News updates/breaking news alerts • Security situations • Weather information • General website updates • Local government – fires, crime watches, fugitive alerts, utilities interruptions, traffic, road construction • Reminders (file your taxes, Medicare application deadlines, other government benefit deadlines) • Event invitations Micro-blogging Potential Uses Page 22 • www.twitter.com • Short text updates, 140 characters • Updates often delivered to mobile devices for immediate notification • Estimated1 billion users by 2013 • A searchable database of what’s happening now What is Twitter? Page 23 Page 24 EPA’s use of Twitter • Used to spread the word on agency responses to emergencies, announce rule makings, publication releases etc. • Several offices at EPA tweet as well as programs to engage the public and keep them informed of timely news releases, due dates, etc. Page 25 = More than 100,000 people! Page 26 Page 27 Page 28 Page 29 Page 30 • What part of your job could be Tweeted regularly? • Who would listen to your tweets? • What are the risks? • What are the benefits? • Practice exercise Brainstorm Page 31 For more help • YouTube videos – http://www.youtube.com/watch?v=ddO9idmax0o • Twitter Applications – http://mashable.com/2009/06/27/twitter- desktop-apps/ • Twitter help – http://help.twitter.com/forums Page 32 • www.youtube.com • Founded in February 2005 • Google purchased in 2006 for $1.6B • World's most popular online video community, • People watch and share originally- created videos. • Youtube is the #2 Search Engine in the world YouTube Page 33 • Multimedia makes compelling content • New audiences • Public outreach • Education and training • How To videos & audios to improve service & achieve mission • Cost savings Why is the Government Sharing Video? Page 34 EPA’s Use of Youtube Primarily used as outreach during emergencies, public contests, and archiving of videos Page 35 What could you do with Youtube? • What are your communication needs? • What content is readily available or best shown through video? • What does EPA do versus what are community groups encouraged to do? • Illustrate clean up technologies to communities? • Show state of site conditions, video tours of sites? • Record trainings or town hall meetings? Page 36 For more help with Youtube • http://www.youtube.com/youtube • http://www.butterscotch.com/tutorial/A- Beginners-Guide-To-YouTube Page 37 • Online photo and video management and sharing application • Founded in 2004, acquired by Yahoo in 2005 • 4 billion + images uploaded Photo-sharing and Flickr Page 38 EPA’s Use of Flickr EPA has a photostream updated at http://www.flickr.com/photos/usepagov/ To add to the EPA photostream you must contact your local web coordinator Primarily used as outreach during emergencies, public contests, and archiving of photos Page 39 What could you do with Flickr? • What work do you do involving digital images? • Share photos of site conditions, field work, clean up progress etc with the public – Allow the public to share photos → historic photos of area Page 40 For more information • http://www.flickr.com/help/ • http://www.youtube.com/watch?v=3R_MWG FvDEE • http://k12online.wm.edu/usingflickr/usingflic kr.html • http://www.passyworld.com/passyPDFs/Flickr _bpw.pdf Page 41 • Web log • Online journal or diary with social collaboration • Reach new audiences for government information and service • Put a human face on government • Start a conversation (likely more informal) • Surface issues and solve them Blogs Why the Government Blogs Page 42 Page 43 Page 44 • Multimedia content (audio, video) syndicated over the Internet via a Web feed • For use on portable media players (iPod, Mp3 players) and personal computers • Not just an audio or video file, podcasts are syndicated or subscribed to • Downloaded automatically when new content is added using an aggregator or reader Podcasting Page 45 Page 46 Page 47 • Combine content from multiple sources for an integrated experience • Early examples use mapping: Microsoft Virtual Earth, Google Earth, Google maps Mashups Page 48 Page 49 Page 50 General process to use any social media or network • Many offer public anonymous searching, browsing and access to files (e.g. Youtube, Flickr, etc) ---------------------------------------------------------------------------------------------- • Visit site and create account – Account must be verified, usually by clicking on a confirmation link in email • Update your profile/representation in the site/community – Think about professional vs personal and individual vs organization • Contribute information to the community – Usually through website posting and uploads – Many newer mobile options • Build networks by associating or establishing connections with other users – Usually a 2-part process where a request to connect is made and the request is accepted or rejected Page 51 Questions to think about… • What is your plan for using social media? – How long will it be active? – Will it be used for one site/activity or will you use a general account for all activities? • How will you manage account(s)? – Allow only one staff member to use or share with other co-workers – Access on mobile devices for immediate alerts? • How will you handle comments? – Filter all comments? Disable comments? Allow anyone to comment? • How frequently will you check and/or post content? – Notifications on what content? Delivered where/how? • Privacy concerns?